Patrik Schumacher interviewed by Paul Keskeys for Architizer, December 2016
Of course my main worry in all this was: what does this do to my company ZHA? I was very much concerned about how clients would react to this and that this could taint not only my person but the ZHA brand. It seems that's not the case, judging by most recent engagements with London client, old and new. I think the media frenzy is one thing and what people really think is quite another thing. Anyway, the responses and interactions I had with various clients are thankfully not confirming my worst worries.